Privacy Policy

Effective Date: February 22, 2026

1. Introduction

Acuity ("we," "us," or "our") operates the platform at askacuity.com. This Privacy Policy explains how we collect, use, and protect your personal information when you use our Service.

2. Information We Collect

We collect the following types of information:

• Account information: Email address and encrypted password when you register
• Study content: Studies you create, including questions, answer choices, and targeting criteria
• Payment information: Processed securely through Stripe; we do not store your card details
• Usage data: Pages visited, features used, and interactions with the Service
• Study responses: Anonymous responses collected from study respondents

3. How We Use Your Information

We use your information to:

• Provide, operate, and maintain the Service
• Process payments and deliver study responses
• Send account-related communications (verification codes, payment confirmations)
• Enforce our Terms of Service and Content Policy
• Improve and develop new features for the Service

4. Data Sharing

We do not sell your personal information to third parties. We may share your information with:

• Payment processors: Stripe, to process transactions securely
• AI providers: To power study generation features (study content only, not personal data)
• Legal authorities: When required by law or to protect our rights

5. Study Respondent Data

Study responses are collected anonymously. We do not link responses to individual identities. Aggregated, anonymous response data is provided to study creators for analysis purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption of passwords and secure transmission of payment data. However, no method of transmission over the Internet is 100% secure.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. You may delete your account at any time through the Settings page. Upon account deletion, we will remove your personal data within a reasonable timeframe.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Data portability

To exercise these rights, contact us at info@askacuity.com.

9. Cookies

We use local storage to maintain your session and preferences. We do not use third-party tracking cookies.

10. Children's Privacy

The Service is not intended for users under the age of 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Service. Your continued use of the Service after changes take effect constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, please contact us at info@askacuity.com.